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Become an Authorized Dealer with aFe POWER!

Becoming an authorized dealer for aFe POWER products gives you access to over 6,000 active SKUs in an ever growing product catalog that services over 170,000 individual vehicle applications. aFe POWER is the leader in air filtration and air intake systems, and develops performance applications in a wide variety of categories, including exhaust systems, headers, throttle body spacers, suspension, turbochargers, differential covers, exterior accessories and many more! 

Registering with aFe POWER gives you access to product data, images and support documents, new product announcements, technical support, and inclusion into the aFe POWER Dealer List.

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Blog Posts

Webinar: Terra Guard Bull Bars, Light Bars, & Bumpers

The aFe POWER team is excited to talk about our line of TERRA GUARD Bull Bars, Light Bars, & Bumpers.

Webinar: SEMA Wrap-Up – aFe POWER’s Top 7 Products Unveiled at SEMA 2024

The SEMA show is always a highlight of the automotive calendar, and this year, aFe POWER unveiled an impressive lineup of innovative products for trucks, SUVs, and off-road enthusiasts. During a follow-up webinar, aFe’s engineering team shared technical insights and behind-the-scenes details about these new products. Let’s dive into what makes these upgrades stand out.

Webinar: Electronics Development

Join us when we talk with PSI Power’s Chris Kruckenberg about electronic product development for aFe POWER. We’ll cover more:
About PSI Power’s Role with aFe
New and Current aFe Product Overview
FAQ’s on Scorcher Modules, Throttle Enhancers & The Future of Automotive Electronics

Webinar: Suspension Development

During this session, we will ask how the suspension teams generate new ideas, and which vehicle platforms are used to go from a product concept to reality.
• How new aFe suspension products are created
• What product categories are under aFe CONTROL
• Deep-dive into coil-over suspension
• What does the future look like for aftermarket suspension and more

Webinar: Cold Air Intakes

This session will review and answer questions about aFe POWER Cold Air Intakes with aFe Product Engineer Justin Schultz.

Webinar: New Product Development: Creating Ideas, Building Reality

New product development and product innovation is what aFe POWER was founded on. In this session, you will learn more from R&D “behind-the-scenes” processes as we ask the product managers:
• How new product ideas are generated
• Which vehicle platforms are preferred over others for new products
• What steps are taken from idea generation to product launch, and more

Webinar: Air Filter Media Pt 2

We ran into overtime during our last session discussing aFe filter media FAQ’s so we are continuing on where we left off. We will be covering:

• Review aFe filter media offerings and how they are made
• Why are air filters the heart of intake systems?
• What makes aFe filter media better than the competition?

Webinar: Air Filter Media Pt 1

During this webinar session, we get down and dirty with aFe filter media questions and answers including:
• How do OE paper filters compare to performance air filters?
• Dry versus oiled air filter media differences
• How does aFe make them?
• When and How to service reusable air filters?

Webinar: Magnum Force Open Air Intake Systems

Learn the key features and benefits of aFe POWER open intake systems from the experts. In this product webinar session, we’ll cover:
• The difference between Magnum FORCE, Track Series, Takeda and Rapid Induction open intake system brands
• Performance gains vs. warranty and compliance
• Matching the right intake with your customer

Webinar: Momentum Cold Air Intakes

Join us for a live webinar as we ask the aFe CEO Nick Niakan, and two of aFe’s top engineers, Christian Landel and Justin Schultz, what makes Momentum CAI one of the leading brands in the industry and compare other intake systems to help customers make the right buying decision.

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