Authorized Dealer Program

Why Join the AFE POWER Dealer Program?
All Dealer Programs will allow your business access to unique benefits no matter which program you choose!
Benefits of being our dealer
- Preferred placement on AFE POWER’s Dealer Locator
- Exclusive Dealer promotions
- POP display materials
- Free marketing support materials
- Direct email with new product updates
Existing AFE POWER Wholesale Dealer, but do not have an online account?
AFE POWER is the top brand in aftermarket automotive accessories and remains innovative by expanding the product line year over year. We offer superior quality automotive, home, and pet accessories, and AFE POWER is an industry leading manufacturer as well as a premium wholesale partner. All of this is attributed to the vision and direction of the Owner and Founder, Nick Niakan, whose philosophy is quite simple; build the best products with a focus on quality first, so the customer experiences the highest satisfaction.
Interested in selling AFE POWER Wholesale?
If you have a physical retail establishment and feel AFE POWER Products would be a perfect buying option for your clientele, you could profit from being a partner.
AFE POWER Wholesale partners benefit greatly due to the enforcement of our Unilateral MAP, Reseller policy, Experienced inside and outside sales team, national advertising campaigns, and reseller programs. Each partner in the selling channel is allowed the opportunity to a reasonable profit and, like AFE POWER Wholesale, allows service to be a leading factor in generating greater sales.
JOIN A RESELLER PROGRAM AND GAIN PLACEMENT ON THE DEALER LOCATOR ON DEALER.afepower.COM
SET YOURSELF UP FOR SUCCESS
You negotiate hard with a customer for an extra $500. WHY NOT MAKE AN EXTRA $100K NET PROFIT BY SELLING AFE POWER? By adding the AFE POWER line of interior and exterior aftermarket vehicle accessories to your showroom floor, you can reap the benefits of an ongoing revenue producing profit center.
Please complete the form below to gain online access to your WeatherTech Wholesale account. If you have any questions please email info@afepower.com.
Please visit our Distributor Locator to find a stocking distributor that services your area.
Dear AFE POWER Dealer,
At AFE POWER, we are firmly committed to offering a recognizable American brand with an assortment of automotive, pet, detailing/cleaning, and home/business accessories. Our wholesale/retail partners play an essential role in the continued success of our AFE POWER line. AFE POWER resellers invest significant resources to present products to customers and the end users, and likewise share our similar goal of ensuring our customers have the highest quality products and service to continually exceed expectations in every regard.
In order to maintain these standards and not devalue our brand, all resellers of AFE POWER branded products in the United States must complete the AFE POWER Authorized Dealer application below. Effective June 7, 2019, only those resellers who have completed the authorized dealer application, and have been expressly approved by AFE POWER will be allowed to purchase AFE POWER products – either directly, or through authorized AFE POWER distributor partners.
The application will take approximately 5 minutes to complete. However, we are asking that anyone that fills out the application also read and acknowledge the AFE POWER Reseller MAP and PTG Agreement at the same time.
Click Here to Download/Print AFE POWER Reseller MAP and PTG Agreement
All required fields must be completed before the application can be submitted. Submitted applications and their content will be reviewed by the AFE POWER sales management team for individual approval.
AFE POWER Authorized Dealers will have the benefit of direct communications regarding products in your channel, policy and promotional revisions, and price list updates.
All AFE POWER Authorized Dealers have a responsibility to ensure ongoing compliance with our policies & requirements to maintain their authorized status. If you have any questions about our programs or policies please contact our wholesale department directly:
Email – info@afepower.com
Phone – 951-493-7100
Thank you for your cooperation and support,
AFE POWER Wholesale Department
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